decide · tactical analysis
You don't know
what to do
now.
You describe what happened. Mirror analyses the situation and gives you one concrete, tactical next step — calibrated to the specific deal.
Input
1
situation description
Analysis
~8s
style · momentum · signals
Output
1
precise next step
“The deal
isn't moving.”
seller to themselves · after a quiet reply
the three situations you find yourself in
Standstill
Prospect isn't replying. The deal looks like it's dying quietly.
“What do I send now?”
Surprise
They said something you didn't expect. You don't know what it means.
“What does it signal?”
Decision
You're unsure about the next step. Every option feels risky.
“What is the right thing to do?”
Illustrative examples · Situation Solver gives you one interpretation and one next move — ready to send.
mirror analyses the situation
8 seconds.
Style · momentum · signals.
situation
No reply after demo
12 days ago · Helena Mørk · CFO
recommendation ready
analysing...
mirror recommends · one concrete next step
Send one concrete number.
Don't ask a question.
what makes the recommendation work
Thorough buyers don't respond to pressure
The analysis shows a thorough, analytical profile. Follow-up questions activate resistance. Data activates curiosity.
12 days = not rejection, but standstill
Mirror classifies the standstill as a lack of information — not loss of interest. The action window is still open.
Give them something to respond to
A concrete number or insight gives them a new starting point. It's easier to reply to facts than to 'what do you think?'
what you would otherwise have done
“Hi Helena — have you had time to look at our offer?”
why it fails
The follow-up question puts pressure on a thorough buyer. It gives them a reason to say no.
what mirror looks at
Not generic advice.
Calibrated to your situation.
Mirror looks at three layers before it answers: who the person is (their style), where the deal stands (momentum), and what the reply actually signals (interpretation) — not just the words you pasted in.
The result is one move — not three options you have to choose between yourself.
Who is the person? An analytical buyer reacts differently than a direct one. Mirror adjusts the recommendation based on personality.
How long has it been? What was the last contact? Standstill is not the same as rejection.
'We're looking at it' and 'interesting' and 'send more info' are not the same thing.
field
A deal that
didn't move
for 18 days.
An Account Executive had a good demo with the CFO at a Nordic industrial company. 18 days ago. No reply. Three follow-up questions. Three times: nothing.
The rep described the situation in Situation Solver in two sentences. Mirror returned one thing: "Send one concrete data point about what we discussed — don't ask a question."
The rep sent: "Since our demo: we've seen companies with your profile save 14% on administrative processes in the first quarter. Thought you might want to see the numbers."
The CFO replied 40 minutes later. They booked a follow-up meeting. The rep had never sent anything without a question at the end. That turned out to be the reason it never worked.
Anonymised case, calibrated to real behavioural patterns and sales situations.
klar til næste deal
You know what to do now
— and why.
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