For B2B sellers on LinkedIn
Know them
before you
write.
Mirror shows you how the person decides, how to open the dialogue — and what your next move should be.
7 days free · Nothing charged · EU hosted
Emma Lindholm
Head of Sales · Nordic SaaS Group
Initiator · Visionary · Dynamic · Charismatic
She buys on momentum, clear value and energy.
Emma responds best to a direct, sharp and business-focused approach. She wants to quickly understand why the conversation matters — and what the next step could lead to.
Do
- Start with a concrete observation
- Show the potential fast
- Give her a clear next action
Avoid
- Long intros
- Generic small talk
- Too much process before value
Emma Lindholm
Head of Sales · Nordic SaaS Group
Initiator · Visionary · Dynamic · Charismatic
She buys on momentum, clear value and energy.
Emma responds best to a direct, sharp and business-focused approach. She wants to quickly understand why the conversation matters — and what the next step could lead to.
Do
- Start with a concrete observation
- Show the potential fast
- Give her a clear next action
Avoid
- Long intros
- Generic small talk
- Too much process before value
free trial, nothing charged
hosted · Frankfurt
No invented numbers
every fact has a source
Built for B2B sales
not a general-purpose AI tool
LinkedIn + CVR
+ Memory across meetings
why it's harder right now
The buyer is already ahead of you.
Modern B2B buyers don't wait for a seller. They research the market, compare options and form a preference before the conversation ever starts. That's why you have to be relevant from the first message — not the fifth.
Buyers research on their own — long before they talk to a seller.
Sellers get involved late, after most of the decision is already made.
Generic outreach gets ignored.
Manual LinkedIn research eats the time you don't have.
Follow-up turns unstructured — and deals die quietly.
Less guessing. More relevant selling.
how mirror solves it
From a name to your next move.
Who is this person? How do they decide? What should you write? What's the next best move? Mirror answers all four before you send anything.
Erik Lindqvist
Reading…
Decisive
Direct · fast
Opener
Pipeline
Erik Lindqvist
Just saved
Status
150.000 kr
One flow, from a name on LinkedIn to a number in your pipeline.
when the deal stalls
liveSituation Solver
Describe the situation. Mirror reads the deal signals and objections and suggests the single most precise move — right now, not a new generic script.
See how it works→before it costs you the deal
livePractice
Social selling is rarely taught. Rehearse the objection that actually kills your deals against a prospect calibrated to the person you're about to meet — Mirror as your tactical sales coach, built into the day.
See how it works→before first contact or the meeting
From LinkedIn profile to a personal opener in seconds
If your message could've been sent to 100 other people, it won't land like it's personal. Mirror builds the opener from the person, their role, the context and how they decide — pulled from CVR, LinkedIn and triggers into one brief, instead of 20 open tabs.
- ✓See who you're talking to
- ✓Know what works — and what to avoid
- ✓Get a personal opener, not a template
Morten Friis
Decisive · Direct
Do
Lead with the bottom line
Avoid
Long intros & small talk
Generated opener
so nothing falls between the cracks
From research to closed deal
— in one flow.
Mirror collects your finds, openers and follow-ups in one pipeline — so you always know who to contact next.
31 contacts left to hit this week.
today's focus
1 waiting on you today · Freja Nystrøm
0 contacts in the pipeline — 9 won, 23 still active.
Expected revenue in pipeline: 0 kr
saved from LinkedIn / Facebook / websites
Decisive · Fast · Firm
Visionary · Dynamic · Charismatic
Warm · Trusting · Diplomatic
the next best move
Get the next message ready
— before the deal stalls.
It's rarely the first message that closes a deal — it's the next move, the timing, the persistence. Mirror gives you the 5-step follow-up, the next step, and a pipeline overview so nothing goes quiet by accident.
Hi Morten – do you also see that structured sales effort without measurement turns into guesswork? Happy to connect.
I saw your post that the relationship often decides a B2B sale more than the pitch itself — exactly what we see when deals stall.
Morten — the sales teams you train: how do they measure meeting quality before it turns into deals?
Circling back — is a short chat relevant, or is the timing off right now?
Last one from me: 15 min Thursday and I'll show exactly where you lose momentum. Yes or no both fine.
your daily rhythm
Start the day knowing who to contact
Mirror shows the day's most important follow-ups — so your sellers spend time on the right opportunities.
Start today→the sales key
5 contacts left to keep pace today
today's focus
Freja Nystrøm
Awaiting reply · Day 4
Erik Lindqvist
Ready to close
Liam Carter
Send follow-up
the core of Mirror
Sell differently to
different people.
Mirror shows you how to open the dialogue, what to avoid — and what the next message should be.
Morten
CEO
Mirror's opener
Martin
COO
Mirror's opener
Same product. Two completely different openings.
Try free for 7 days→
Seller playbook
Morten Friis
CEO · Mirror
share with the team
Send the sales playbook to your team
Give your colleagues the same insight into the person, the communication and the next best action.
Give the team better odds of getting it right.
Try free for 7 days→how it works
From LinkedIn
to booked meeting.
Find the person on LinkedIn — name or URL.
Mirror shows you how they decide and what works.
Use the opener. Send it. Save them to your pipeline.
three tiers
Choose what fits.
Switch when you want.
Prices excl. VAT. Pro annual billed as DKK 5,988/year per rep.
Pro
most popularper rep · annual billing
The full Mirror — no restrictions. For the individual rep or small teams.
includes
- ✓All 5 V1 modules without restrictions
- ✓Unlimited briefs and Next step analyses
- ✓Practice · endless reps
- ✓Live Assist · tactical replies in your browser during the meeting
- ✓Situation Solver · next move when the deal stalls
- ✓Priority support · 4h SLA
Team
from 5+ seats
Shared playbooks, SSO, DPA and custom integrations.
includes
- ✓Everything in Pro
- ✓Shared playbooks across team
- ✓SSO (SAML / OIDC)
- ✓DPA + GDPR addendum
- ✓Dedicated CSM
"We built Mirror because we were tired of sending the same message to a decisive CEO and a cautious ops lead. It's not about writing more — it's about writing right for the one person in front of you."
Morten Friis
CEO, Mirror
5 min
From a LinkedIn profile to a personalised opener — instead of digging through profiles, posts and company data yourself.
What Mirror replaces in your workflow
klar til næste deal
Book more meetings.
Start today.
7 dages gratis prøve med fuld Pro-adgang. Kreditkort kræves — trækkes intet de første 7 dage.
hosting
Frankfurt · EU-primær
data
EU-hostet · SCC-sikret
compliance
GDPR · NIS2 · SOC2 path